Lyft and NYCETC Expand Job Access Ride Program Following Overwhelming Demand

Additional ride codes will help more New Yorkers reach job interviews, training programs, and early employment opportunities

NEW YORK, NY— August 4, 2026 — The New York City Employment and Training Coalition (NYCETC) today announced that its Job Access Ride Code Pilot Program with Lyft will expand following strong demand from workforce development organizations across the city.

Launched earlier this month, the pilot provides Lyft ride credits to help New Yorkers travel to job interviews, workforce training programs, employment-related appointments, and new jobs. Twenty-four organizations expressed interest within the program’s first weeks, prompting Lyft to provide additional ride codes.

“The strong response to this program confirms what our members see every day: transportation is essential workforce infrastructure,” said Gregory J. Morris, CEO of the New York City Employment and Training Coalition. “Lyft’s decision to expand the pilot will help more New Yorkers reach interviews, training programs, and jobs. This is the kind of practical private-sector partnership our city needs to connect people to economic opportunity.”

Twelve NYCETC member organizations have been selected to receive codes through the first two rounds of distribution, including The Opportunity Hub, Path to Jobs, SUNY Queens Educational Opportunity Center, Kingsborough Community College’s Division of Workforce Development, Custom Collaborative, Part of the Solution, St. Nicks Alliance, Brooklyn Workforce Innovations, Nontraditional Employment for Women, Brazen, Reel Works, and Genesys Works.

The response underscores a persistent challenge facing job seekers across the five boroughs: transportation costs can prevent New Yorkers from reaching the training and employment opportunities available to them. By distributing ride codes through trusted workforce organizations, the program provides support directly to job seekers when they need it most.

The program is available through NYCETC’s network of more than 220 workforce development organizations, which collectively serve over 200,000 New Yorkers across the five boroughs. Lyft and NYCETC will continue evaluating participation and demand as the expanded pilot moves forward.


About the New York City Employment and Training Coalition (NYCETC)

Founded in 1997, NYCETC is the largest city-based workforce development association in the country, representing more than 220 member organizations that connect over 200,000 New Yorkers to jobs and economic opportunity each year. NYCETC members create jobs and connect underserved New Yorkers — primarily New Yorkers of color, those with low or moderate incomes, and those facing multiple barriers to employment — to training, career pathways, and family-sustaining opportunities. Learn more at nycetc.org.


Media Contact: Patrick McCabe, Patrick@hayesinitiative.com, (631) 747-7906

The Times asked last week whether America’s best engine of social mobility can weather a bad job market. The answer is yes, but not on autopilot and not on the backs of students alone. I told The Times that too many employers still don’t see CUNY and public school students as worth the upfront investment. That’s not a talent problem. It’s a failure of imagination.

New York already has the workforce it needs. Our competitive advantage isn’t hiding overseas or in another state. It sits in CUNY classrooms, public school career programs, apprenticeship training centers, and neighborhoods in every borough.

And the infrastructure is already in place. The New York Jobs CEO Council has shown that when major companies commit to skills-based hiring and build real pipelines into communities like ours, they do not just fill seats — they find the talent they had been screening out for years. Look at FutureReadyNYC, which puts public school students on career-connected pathways with early college credit, work-based learning, and industry credentials before they ever graduate. The next generation is not waiting to be discovered. They are being prepared, right now, in our public schools. So keep going. Go bigger.

CUNY ASAP, one of the most rigorously proven college success models in the country, has nearly doubled graduation rates by pairing tuition support with advising, OMNY cards, and the wraparound services that keep students moving forward. CUNY Reconnect has brought tens of thousands of New Yorkers back to finish what they started. Organized labor has been building talent the right way for generations through apprenticeships that pair training with wages, mentorship with accountability, and jobs with career pathways. Providers like Per Scholas, Project Basta, COOP Careers, and CareerWise, among many others, have proven what works, not with testimonials, but with data. These are not pilots or promises. They are proof.

The formula isn’t complicated. Build talent in cohorts. Surround people with coaching and peer networks. Stay engaged through that critical first job. Teach the durable skills employers consistently rank among the most valuable: communication, problem-solving, teamwork, adaptability, and persistence. These aren’t “soft skills.” They are the skills that drive productivity, strengthen workplaces, and fuel business growth.

Now, accountability for everyone.

The larger the employer, the greater the responsibility. You measure everything else in your organization; measure this. Track New York City talent across your workforce, your leadership pipeline, and your vendors. If incentives help accelerate that work, let’s build them. Corporate philanthropy has value, but it is not transformation. Until New York City public school and CUNY graduates are represented throughout your workforce and at your leadership tables, there is more work to do.

Stop recruiting from the same schools and expecting different results. The talent pipeline you’re looking for runs through every borough, every CUNY campus, and every public school. Open the door. Hire across all five boroughs. If you want New York’s talent, start with New Yorkers.

Here’s my challenge: the next time someone publishes a “Best Places to Work” list, include the companies building the strongest pathways for New York City students. Those are the employers investing in the future workforce, expanding opportunity, and gaining a competitive edge. That’s how you build a stronger company. That’s how you build a stronger city.

Small businesses are the backbone of New York City’s economy, and that’s not a slogan; it’s arithmetic. More than 200,000 small businesses employ over half of this city’s private-sector workforce. Nearly nine in ten have fewer than twenty employees. A third are minority-owned. When we talk about small business, we are talking about the majority of working New Yorkers. So if we want small businesses to hire locally, we must meet them halfway with evidence, not hope. Supplement wages. Subsidize training that’s proven to work. Fund the intermediaries that connect neighborhood talent to the businesses ready to hire. That is how economic development stops being a press release and becomes a paycheck.

City Hall: as you debate the future of the New York City Economic Development Corporation, remember that the work is waiting.

Developers don’t just shape our skyline — they should help shape our workforce. If you want to build in New York, help build New Yorkers. Every major development should begin with a workforce plan that outlines how local residents will be recruited, trained, and hired, and end with public reporting on whether those commitments were met. Local hiring is not a nice-to-have in an economic development deal. It is the deal.

What does investment really mean for New York? It means uniting economic development and workforce development into a single, focused agenda. For too long, we have recruited companies on one track and prepared our people on another, only to be surprised when the two did not connect. It is time to change that.

Tie paid internships and apprenticeships directly to growth sectors. Make wage subsidies and training dollars follow real hiring commitments. Build wraparound support into every pathway, because that is what makes talent stick. Negotiate employer partnerships like development deals, with jobs for New Yorkers as a term, not a talking point. When every economic development dollar carries a workforce commitment, investment stops being a cost and becomes a growth strategy for the city.

Upfront investment starts with confidence: confidence not only in this city but also in our public schools, CUNY, workforce organizations, community partners, and labor institutions. It means recognizing that New York’s greatest competitive advantage isn’t something we have to import — it’s the talent we’ve already cultivated. The talent is here. The infrastructure is here. What New York needs now is the commitment to invest in both.

NEW YORK, NY — July 10, 2026 — Lyft, Inc. (Nasdaq: LYFT) and the New York City Employment and Training Coalition (NYCETC), the largest city-based workforce development association in the country, today announced a new pilot program designed to help New Yorkers overcome transportation barriers to employment. 

Through the Job Access Ride Code Pilot Program, Lyft will provide $50,000 in ride credits to support job seekers connected to NYCETC’s network of more than 220 workforce development organizations, which collectively serve over 200,000 New Yorkers across the five boroughs. The program will enable participating organizations to distribute ride credits to individuals traveling to job interviews, training programs, and early employment opportunities.

The announcement comes at a critical moment for New York City’s workforce. As of March 1, 2026, new federal work requirements under the “One Big Beautiful Bill” require able-bodied adults without dependents (ages 18–64) to complete at least 80 hours per month of work, training, or volunteer activity in order to maintain SNAP food assistance benefits. An estimated 123,000 New Yorkers fall into this category, making reliable access to transportation an increasingly important factor in maintaining eligibility and accessing employment opportunities. 

Through the pilot, NYCETC member organizations — which serve New Yorkers of color, low- and moderate-income residents, individuals with barriers to employment, and those historically left out of the growing economy — will distribute ride codes to job seekers to support transportation to job interviews, training programs, workforce development appointments, and early employment. Each job seeker is eligible for ride credits that will cover the cost of their transportation to workforce training programs, interviews and jobs. If the pilot is successful, Lyft and NYCETC intend to extend the partnership to continue to meet the needs of New Yorkers and continue addressing transportation barriers to employment.

“Transportation is one of the most persistent and invisible barriers between a New Yorker and their next opportunity,” said Gregory J. Morris, CEO of the New York City Employment and Training Coalition. “Our member organizations work every day to connect underserved New Yorkers to jobs, training, and pathways to economic mobility — and too often, the ride to the interview is the obstacle standing in the way. At a moment when federal policy changes are placing new demands on workers while cutting the safety net out from under them, this partnership with Lyft is exactly the kind of private-sector commitment our city needs. Reliable transportation to a job interview or a workforce training program can change the trajectory of someone’s life. We are proud to welcome Lyft as a partner in this work.”

“Lyft knows that access to reliable, affordable transportation is foundational to economic opportunity,” said Tavonia Davis, Senior Public Policy Manager at Lyft. “For New Yorkers trying to land a job, get to a training program, or meet the new federal work requirements to keep their food benefits, a ride can make the difference between success and a missed chance. Our Job Access programs across the country show that removing transportation barriers unlocks opportunities. We are proud to partner with NYCETC to deliver that impact where it matters most.”

“Getting to a job interview, a training program, or the first day of work should never be the reason someone misses out on an opportunity. Transportation is one of the most overlooked barriers to employment, particularly for New Yorkers already facing financial challenges, said Councilmember Virginia Maloney, Chair, NYC Council Committee on Economic Development. “This partnership between Lyft and NYCETC is an innovative example of how the private sector can partner with workforce organizations to expand access to jobs, training, and economic mobility for New Yorkers across all five boroughs.”

The partnership reflects a shared commitment to addressing systemic barriers that have historically made economic mobility difficult for New Yorkers who have been left behind by the growing economy. NYCETC CEO Gregory J. Morris, who served on Mayor Mamdani’s Transition Committee on Economic Development and Workforce Development, has been one of New York City’s leading voices calling for public and private sector actors to modernize workforce support systems and embrace new tools and technologies to help all New Yorkers compete for good jobs.


About the New York City Employment and Training Coalition (NYCETC)

Founded in 1997, NYCETC is the largest city-based workforce development association in the country, representing more than 220 member organizations that connect over 200,000 New Yorkers to jobs and economic opportunity each year. NYCETC members create jobs and connect underserved New Yorkers — primarily New Yorkers of color, those with low or moderate incomes, and those facing multiple barriers to employment — to training, career pathways, and family-sustaining opportunities. Learn more at nycetc.org.

About Lyft 

Whether it’s an everyday commute or a journey that changes everything, Lyft is driven by our purpose: to serve and connect. Founded in 2012, Lyft has grown into a global mobility platform offering a mix of rideshare, taxis, private hire vehicles, executive chauffeur services, car sharing, bikes, and scooters across six continents and thousands of cities. Millions of drivers have chosen to earn on billions of rides – helping to create a more connected world, with transportation options for everyone.


Media Contact: Patrick McCabe, Patrick@hayesinitiative.com, (631) 747-7906